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PITBULL OWNERCREATIVE DIRECTORBEST AUNT NOMINEEVISUAL STORYTELLERMARINE ECOLOGISTLIFELONG LEARNERTALKATIVE NEIGHBORSTRATEGIC THINKERBARISTA IN TRAININGBRAND DESIGNERPUBLIC LANDS ADVOCATETRUSTED PARTNER

Based in Missoula, Montana. Solving problems globally.

Services

Design Support Without the Runaround.

Maybe you need a brand. Maybe the brand is fine and you need somebody who can actually use it. Maybe you have a website, a launch, a deck, six campaign assets, three opinions, and no idea what order any of it should happen in.

That’s where I come in.

I work with teams that need thoughtful creative support without adding another layer of unnecessary complexity. Sometimes that means one clearly defined project. Sometimes it means becoming the person you call when something needs to get figured out and made.

What Can We Work On?

Brand Design

For new brands, evolving brands, and brands that have accumulated enough inconsistencies to need a reset. This can include visual identity systems, logos, color palettes, typography, supporting graphics, templates, and guidelines that make the brand easier to use consistently. The goal is not just a nice logo. It’s a visual system you can actually work with.

Potential deliverables: Visual identityLogo systemsColorTypographyBrand guidelinesTemplates

Brand Strategy

For the part that should happen before everyone starts arguing about fonts. Brand strategy helps clarify what you’re trying to communicate, who you’re communicating with, and what needs to stay consistent as the brand grows. Depending on the project, that can include positioning, messaging, tone of voice, audience clarity, brand architecture, creative direction, and the strategic foundation for design.

Potential deliverables: PositioningMessagingVoiceAudienceCreative directionBrand foundations

Marketing Material

The things your team needs every day should still feel like your brand. I design the materials that help companies explain, sell, launch, teach, present, and communicate, without every new deliverable becoming its own miniature identity crisis.

Potential deliverables: Pitch decksSales decksEbooksPDFsCampaign assetsSocial graphicsAd creativeTemplates

Print & Physical Design

Some things deserve to exist somewhere other than a screen. From editorial layouts and event materials to packaging, signage, books, and printed collateral, I help carry brands into physical spaces without losing what makes them recognizable.

Potential deliverables: BooksEditorialEventsPackagingSignagePrinted collateral

Website Design

A website should make it very easy to understand who you are, what you do, and what somebody should do next. I work on the strategy, structure, content hierarchy, visual design, and responsive experience so the finished site is useful before it is impressive. Ideally, it gets to be both.

Potential deliverables: Site strategyInformation architectureUXUI designLanding pagesResponsive design

Ongoing Design Service

For teams that do not necessarily need another full-time employee, but definitely need more than a designer who disappears after one project. Ongoing support can cover the constant stream of creative needs that come with running and growing a company, while keeping everything connected to the larger brand.

Potential deliverables: CampaignsPresentationsMarketing materialsTemplatesBrand upkeepCreative production

Two Ways to Work Together

Focused Projects

You have a defined need, we establish the scope, and we build it. This works well for brand projects, websites, campaigns, presentations, editorial pieces, launches, and other work with a clear beginning and end.

Ongoing Design Service

You need a reliable creative partner who already knows the brand, understands the team, and can keep things moving. Support can be structured around an ongoing retainer or recurring project needs depending on what makes sense.

Not Sure What Bucket It Fits Into?

That’s completely fine. You do not need to diagnose the creative problem before you contact me. Tell me what is happening, what you’re trying to accomplish, and where things feel stuck. We can figure out the right shape of the project from there.

Start the Conversation

The People Have Spoken

"I have worked with many design partners across my career, and Lexie is one of the best."

I connected with Lexie via LinkedIn, looking for design support for a SaaS marketing team. We had a list of priorities, including modernizing our brand's identity, developing pitch decks that convey a platform vision, and creating consistency across touchpoints. Lexie did all of this and more, developing a foundational design platform that extended from slides, to web, to social. She was consultative when I needed it, helping translate pain points to solutions; responsive and efficient working through feedback; and innovative, exploring new techniques and ways of working.

Martha Mathers headshot

Martha Mathers

Former CMO,
BigTime Software

"Lexie stands out as one of the most responsive, efficient, and talented designers I've had the pleasure to work with!"

Her creativity, willingness to get her hands dirty, and team-player mindset have been huge assets in standing up our demand gen program and is one of the reasons that program has been so successful for our marketing team. Lexie has supported the company across various design needs, from supporting product marketing to designing all the graphics for our annual company summit. She is not only an incredible designer, but a joy of a human being and I'm grateful to get to work with her.

Kirsten Queen headshot

Kirsten Queen

Product Marketing Manager,
Tate

"No matter what I asked of her – print, social, web, video – she dove in and always wowed me."

Everyone, read this and HIRE HER. Lexie is one of the BEST designers I've ever worked with. She is so collaborative and wonderfully creative. I cannot express enough how much I loved working with her.

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Kathleen Baumer

Project Manager,
Goodques

"Lexie is one of the most creative people I've had the pleasure of working with."

She quickly picks up on direction, brings it to life beautifully, and consistently delivers exceptional work. It doesn't hurt that she's also fun, collaborative, and incredibly easy to work with.

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Marina Ilishaev

CMO & COO,
Boardstream

"If you manage ads or build websites, you need to work with Lexie as your Creative Partner."

I've worked with her directly in both capacities, and she consistently delivered strong brand direction, compelling ad creative, and clear guidance for web execution. Lexie combines strategic vision with the ability to execute, which is exactly what you want when building a brand.

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Jack Kaufman

LinkedIn Team Lead,
D.I.G.S. Marketing

"Lexie's creative thinking and easygoing approach make her the kind of person you want on any project."

Working with Lexie was an absolute pleasure. She's whip-smart, brings genuinely good ideas to the table, and has a lovely, funny personality that makes collaboration effortless.

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Elizabeth Trombino

Demand Gen Manager,
Zapier

"Lexie brings a sense of ease and collaborative spirit, and makes even the most stressful projects feel possible."

I had the pleasure of working with Lexie Peeler for three years. She is creative, quick, and thoughtful, and she understands how to tell client stories through her work. Not only that, she is a delight to work with! I wholeheartedly recommend her to anyone in need of creative services.

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Katie Robinson

Founder,
Katie Robinson Events

"When people ask what she does for a living, I shrug and say, 'Not real sure, but she's really good at it.'

If I had to sum up whatever this thing is that Lexie has created, I would probably write it like a movie review. A twist at every turn. You never see the next scene coming. Exotic locales from Chapel Hill to San Diego, then Denver, finally landing in Missoula. I laughed, I cried, I gasped audibly a few times. She keeps you on the edge of your seat. Do not get comfortable. I have no idea where this journey is going, but I am thrilled to find out.

Jeff Peeler headshot

Jeff Peeler

Aspiring Professional Pickleballer,
My Father

Got Something We Should Make?

Let's Get Started Today