01Brand Design
For new brands, evolving brands, and brands that have accumulated enough inconsistencies to need a reset. This can include visual identity systems, logos, color palettes, typography, supporting graphics, templates, and guidelines that make the brand easier to use consistently. The goal is not just a nice logo. It’s a visual system you can actually work with.
Potential deliverables: Visual identity • Logo systems • Color • Typography • Brand guidelines • Templates
02Brand Strategy
For the part that should happen before everyone starts arguing about fonts. Brand strategy helps clarify what you’re trying to communicate, who you’re communicating with, and what needs to stay consistent as the brand grows. Depending on the project, that can include positioning, messaging, tone of voice, audience clarity, brand architecture, creative direction, and the strategic foundation for design.
Potential deliverables: Positioning • Messaging • Voice • Audience • Creative direction • Brand foundations
03Marketing Material
The things your team needs every day should still feel like your brand. I design the materials that help companies explain, sell, launch, teach, present, and communicate, without every new deliverable becoming its own miniature identity crisis.
Potential deliverables: Pitch decks • Sales decks • Ebooks • PDFs • Campaign assets • Social graphics • Ad creative • Templates
04Print & Physical Design
Some things deserve to exist somewhere other than a screen. From editorial layouts and event materials to packaging, signage, books, and printed collateral, I help carry brands into physical spaces without losing what makes them recognizable.
Potential deliverables: Books • Editorial • Events • Packaging • Signage • Printed collateral
05Website Design
A website should make it very easy to understand who you are, what you do, and what somebody should do next. I work on the strategy, structure, content hierarchy, visual design, and responsive experience so the finished site is useful before it is impressive. Ideally, it gets to be both.
Potential deliverables: Site strategy • Information architecture • UX • UI design • Landing pages • Responsive design
06Ongoing Design Service
For teams that do not necessarily need another full-time employee, but definitely need more than a designer who disappears after one project. Ongoing support can cover the constant stream of creative needs that come with running and growing a company, while keeping everything connected to the larger brand.
Potential deliverables: Campaigns • Presentations • Marketing materials • Templates • Brand upkeep • Creative production